Caroline Watson

Volkswagen x LA Galaxy Partnership

This work conceptualizes a runner’s race data in contrast with their inner voice. Mileage and elevation are juxtaposed with expressions of personal struggle via bold typography and hierarchy, creating a visual language reflective of the experience.

 

Volkswagen x LA Galaxy Partnership

Art direction, storyboarding, and motion graphic/video production for this Volkswagen sizzle reel as a core deliverable in promoting Volkswagen’s 2022 partnership with L.A. Galaxy soccer. Video was broadcasted throughout Dignity Health Sports Arena throughout the duration of the 2022 season.